The Future of Fitness Workouts is going Mobile
A fitness studio on wheels, giving our members the freedom to workout where they want, when they want, and with whom they want. It’s outdoor fitness at your fingertips. Just open your phone, find your workout, show up, and sweat.
An outdoor workout with world-class TRX® training equipment, energizing soundtracks, weather-mitigating Van and OutPost designs, and unique training grounds in parks, beaches, neighborhoods, and other convenient and inspiring public spaces.
Customized vans that offer the same tiers of service you expect from a full-service health club. We bring the premium group fitness experience to a park, a school, a business, or a neighborhood near you. We even deliver private training services to your doorstep! We coach, we inspire, we deliver! Our members have the freedom to choose which level of service best meets their needs – Open (Large Group), Private (Personal Training), or join a Custom Group (Small Group Training) – and subscribe!
Industry
- Boutique Fitness – Group Fitness – Personal Training
Industry Size
- Global fitness industry $96.7 billion
- 74 million people visited health clubs, gyms, and boutique fitness studios*
- 25% of traditional brick-and-mortar facilities closed due to consumer behavior changes
* Statistics according to IHRSA study
Competitive Advantages
Franchise Features
- According to an IHRSA report, 25% of brick-and-mortar health and fitness facilities closed between 2020-2022 and consumer fitness behaviors have changed. Outdoor fitness is an exploding segment within the industry, breaking through the noise of standard brick-and-mortar boutiques HIIT, and personal training studios.
- Unit mobility creates flexibility and opportunities for operators to expand their reach and capture unique market opportunities like custom programs and corporate clients.
- Speed to market and major brand synergies with TRX®
- Vans & Outposts turnkey procurement process delivers to a franchisee a fully custom-built and equipped unit that is ready to go in less than 90 days!
Business Operations
- Our proprietary technology and mobile app make it easy to instantly find, schedule, pay, check-in, track, and enjoy each workout from the palm of your hand.
- A large selection of functional workout equipment for an unmatched variety of innovative workout experiences that keep members engaged and minimize attrition.
Community and Culture
- A welcoming community of people who enjoy training in the energizing outdoors.
- A diverse, yet like-minded group of people who share the experience with friends or become new friends in the neighborhoods where they live.
- A balance of men and women of all ages, shapes, sizes, and fitness levels.
- Outdoor socials have become the norm, with 60-70 members joining to socialize together.
- Highly attended weekly event classes hosted at the park or local restaurants and breweries that encourage people to stay and socialize with each other.
Franchisee Support
Market Development & On-Going Support
- Local advertising/marketing support.
- Social and digital marketing management and branding.
- The Support Center includes;
- Sales and Marketing franchise member communication and support.
- Customer Service assistance with member retention, communication, and ticket tracking.
- Franchise Support Center includes;
- Turn-key coordination on equipment and van upfitting.
- Ongoing operational support.
- Continuous workout programming and retraining.
- Ongoing OIC training/mentoring from field support staff.
- Centralized technical support.
Investment Range: $93,000 to $230,000
Minimum Net Worth: $200,000 – Liquid Capital: $75,000
Third-Party Financing Available
